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Sell online. Win leads. One system behind both.

Elara One is your shop, CRM, automation and inbox in one platform. Every order, enquiry and message lands on the same customer record.

or try the demo store

Two ways in

Start with the side you need

Choose Leads or Commerce. Commerce includes everything in Leads, so adding a shop later moves nothing.

Elara One Commerce

Sell online

For shops and makers selling from their own website.

  • Catalogue, basket and checkout that never sells the last one twice
  • Stripe and PayPal on your own accounts, with no fees on your sales
  • Promotions, shipping zones, click and collect, and tax
  • Branded order, refund and cancellation emails, sent for you
Elara One Leads

Win more leads

For service businesses that win work through enquiries.

  • Lead forms with spam protection and email notifications
  • A CRM that routes every lead to the right person
  • Automation flows that email, text and create tasks
  • One inbox for SMS and web chat

One customer, one record

The enquiry and the order land on the same person

Ada asked for a quote on Monday and bought a lamp on Wednesday. In most setups that is two systems and two Adas. In Elara One it is one timeline your whole team can read.

  1. Mon 09:41Forms

    Ada asks for a quote

    The trade form on your site checks for spam and opens a lead.

  2. Mon 09:41CRM

    Routed to Grace

    Your “Trade enquiries” rule picks the owner in the same second.

  3. Mon 09:47Inbox

    Grace replies by SMS

    The conversation is on Ada’s record, not on someone’s phone.

  4. Wed 14:32Commerce

    Ada orders #1048

    £157.00 through Stripe. She moves from lead to customer on her own.

  5. TodayAutomation

    A task for the follow-up

    A flow books Grace a call about a trade account.

See the CRM

Commerce

A full shop behind your own website

Catalogue, basket and checkout through one API, with the order landing straight on the customer’s record.

Explore Commerce

No fees on your sales. Payments go straight to your own Stripe or PayPal account. We take nothing from them.

Forms and CRM

Catch every enquiry. Answer it first.

Forms that keep spam out, a CRM that knows who owns each lead, and a clock that shows how long they have been waiting.

Explore lead capture

Up to 10 email notifications per form. Each with its own recipients, subject and fields. Submissions caught as spam send nothing at all.

Automation and inbox

Follow up without the busywork

Flows send the email, the SMS and the task for you. Replies come back to one inbox, next to the customer’s whole history.

Explore automation

17 triggers. 12 actions. From “form submitted” to “order delivered”. A flow never triggers itself, and chains stop three deep.

Headless

Your storefront, or one of ours

Build your shop on the same REST API our starter storefronts use. Catalogue, cart, checkout, forms and chat, with a CRM behind every call.

  • Keys that only work from the websites you register
  • Prices in whole pence, never floats
  • Idempotency keys, so a retried checkout never charges twice
  • Signed webhooks when a contact or lead changes
const api = 'https://api.elaraone.app/api/v1'
const headers = {
  'X-Tenant-Key': process.env.ELARAONE_TENANT_KEY!,
  'X-Tenant-Secret': process.env.ELARAONE_TENANT_SECRET!,
}
​
const res = await fetch(
  `${api}/products?include=variants.prices`,
  { headers },
)
const { data } = await res.json()
​
data[0].name                     // 'Oak desk lamp'
data[0].variants[0].price.amount // 8900 (pence)

MIT-licensed starter storefronts, public at launch

By the numbers

The small print, in large type

No borrowed logos or invented totals. Just how the product works, on every plan, from the first day.

Fees on your sales. Stripe and PayPal pay you directly.
0%
Database per store, never shared with another business.
1
Flow triggers, from a form submitted to an order delivered.
17
Sign-in required for every staff account. Passkeys too.
2-step

Security

Private by design, not by add-on

The safe choice is the default on every plan, so there is nothing to switch on before you trust it with customers.

How we protect your data
  • A database per store

    Your customers never share a table, a search index or a cache with anyone else’s.

  • Card data stays with Stripe and PayPal

    Card numbers go straight to them and never touch Elara One.

  • Two-step sign-in for all staff

    Required on every account, with passkeys and new-device alerts.

  • No third-party pixels by default

    Open and click tracking is off until you confirm a lawful basis.

Changelog

Recently shipped

What went out lately, newest first.

All updates
  1. One-click unsubscribe, and tracking off by default

    Every automated and marketing email from your store now carries a one-click unsubscribe and a visible unsubscribe link. Open and click tracking stays off until you switch it on.

    EmailSecurity

  2. Lock your storefront API to your own websites

    Your store’s public key now works only from websites you register, and calls from your servers must carry the store’s secret. A copied key is no use to anyone else.

    APISecurity

  3. Staging stores

    On plans that include it, your store can have a linked staging copy for trying out changes, with test payments and its own database.

    AdminAPI

  4. Email notifications for every form

    Each form can now send up to ten email notifications when someone fills it in, each with its own recipients, wording and fields.

    FormsCRM

FAQ

Questions, answered

Something else? Ask us or see pricing.

What is Elara One?
One platform for selling online and winning leads: a shop, a CRM, automation flows and an inbox. They share one customer record, one admin and one API.
I only need to sell, or only need leads. Do I pay for both?
No. Choose Leads or Commerce. Every Commerce plan includes everything in the Leads plan of the same name, so you never pay twice.
Do I need a developer?
To sell online you need a storefront: start from one of our starter storefronts (Next.js, Nuxt, or Astro with Alpine) or build your own on the API. For leads, your forms post into the CRM through the API or a page block. Book a demo and we will talk through what your website needs.
Can I use my own website?
Yes. Everything goes through one REST API, and your keys only work from the websites you register. Your site, your design, your hosting.
Which payment providers can I use?
Stripe and PayPal, on your own accounts. They charge their usual processing fees and pay you directly. Elara One takes no fee on your sales.
Which channels does the inbox cover?
SMS and web chat today, in one inbox per store. WhatsApp is coming soon. The inbox is included from Growth plans and is an add-on on Starter.
What about AI voice calls and analytics?
Both are built and being checked before they are switched on for every store, so they are marked coming soon. Scale plans include them the day they launch.
Where is my data kept?
Every store has its own database. Your store runs in London, on UK servers, and encrypted backups are kept in the EU. Card details stay with Stripe and PayPal.
Is there a free trial?
Not at the moment. Book a demo and we will show you Elara One with your own products or forms, or try the live demo store first.
Where is Elara One available?
Worldwide, starting with the UK. Plans are priced in pounds sterling, excluding VAT.

See it with your own catalogue

Bring a few products and a lead form. We will walk you through selling, follow-up and replies in one admin.